WISDOM® 2026 Red Envelope

WISDOM® 2026 Red Envelope

client - WISDOM®

client - WISDOM®

A seamless pattern of square motifs forms a chessboard, and upon closer look, a hidden silhouette of a horse emerges within — the Knight of chess. In the game of chess, the Knight represents courage and loyalty. It is not only a vital tactical piece on the board, but the only piece capable of leaping over others, symbolizing unrestricted movement and freedom of thought. This concept echoes the brand spirit and positive energy of WISDOM®.


透過連續排列的方形紋路構築出如西洋棋棋盤般的視覺語彙,當視線拉近,便能發現隱藏其中的馬匹剪影,象徵西洋棋中的「騎士(Knight)」。在西洋棋裡,騎士代表勇氣與忠誠,不僅是戰局中重要的戰術角色,更是唯一能跳越其他棋子的存在,象徵不受限制的行動力與思維。除了是對馬年的祝福,也是呼應在挑戰與變局中,依舊保持信念、勇敢前行的品牌態度。

A seamless pattern of square motifs forms a chessboard, and upon closer look, a hidden silhouette of a horse emerges within — the Knight of chess. In the game of chess, the Knight represents courage and loyalty. It is not only a vital tactical piece on the board, but the only piece capable of leaping over others, symbolizing unrestricted movement and freedom of thought. This concept echoes the brand spirit and positive energy of WISDOM®.


透過連續排列的方形紋路構築出如西洋棋棋盤般的視覺語彙,當視線拉近,便能發現隱藏其中的馬匹剪影,象徵西洋棋中的「騎士(Knight)」。在西洋棋裡,騎士代表勇氣與忠誠,不僅是戰局中重要的戰術角色,更是唯一能跳越其他棋子的存在,象徵不受限制的行動力與思維。除了是對馬年的祝福,也是呼應在挑戰與變局中,依舊保持信念、勇敢前行的品牌態度。

Credit

Credit

Creative Director _ HANS CHYI

Designer _ KOMEI LIN

Print _ THE PRINT INSTITUTE 印研所

Photographer _ SIH WEI CHEN


Creative Director _ HANS CHYI

Designer _ KOMEI LIN

Print _ THE PRINT INSTITUTE 印研所

Photographer _ SIH WEI CHEN


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