Credit

Designer _ KOMEI LIN

Print _ THE PRINT INSTITUTE 印研所


© 2020-2026 Komei

海光映所 HOR Ltd.

BRANDING

海光映所 HOR Ltd.

BRANDING

client - WISDOM®

client - WISDOM®

海光映所 is a creative brand that began in image production and has gradually evolved into one centered on "visual storytelling," with subjects spanning portraiture, branding, spatial photography, travel, and nature. The name embodies three layers of meaning: 海 (Sea) symbolizes fluidity, depth, and inclusiveness; 光 (Light) represents perception, time; and 映所 (a place of reflection) is a space that holds stories and perspectives — allowing the image to become a medium through which the world, and the self within it, are reflected. 海光映所 believes that "an image is not made — it is encountered." Photography to us, is not merely a record of outcomes, but a way of capturing a state that is "in the process of happening" — like water and light, formless yet capable of reflecting the deepest layers of existence.

The visual identity draws on caustics — the natural phenomenon in which light, refracted and focused by the movement of water, forms shifting patterns beneath the surface. Caustics arise from the collision of seawater and light, echoing the brand's name in both form and meaning. This natural phenomenon also embodies the brand's core philosophy: images are not deliberately constructed, but encountered — captured in the very moment they are unfolding.


海光映所是一個從影像製作出發,逐步發展為以「影像敘事」為核心的創作品牌,拍攝主題橫跨人物、品牌、空間、旅途與自然場域。品牌名稱中的「海」象徵流動、深度與包容;「光」代表感知、時間與真實;「映所」則是一個承載故事與視角的空間——讓影像成為映照世界與內在的媒介。

海光映所相信:「影像不是被製造的,而是被遇見的。」影像不只是紀錄結果,而是捕捉「正在發生的狀態」,如同水與光,沒有固定形狀,卻能映照出最深層的存在。

識別設計上以自然現象-焦散紋做為概念,水面波動造成光線折射與聚焦,在水底形成的自然光影圖案。焦散紋為海水與光線相互碰撞之現象,與品牌名稱有異曲同工之妙,此自然景象也象徵

海光映所的理念:畫面並非刻意製造,而是被遇見的,並捕捉正在發生的狀態。

海光映所 is a creative studio rooted in photography, evolving into a practice of visual storytelling — spanning portraits, branding, spaces, travel, and nature.

The name carries three meanings: 海 (Sea) — fluidity and depth; 光 (Light) — perception and time; 映所 (A Place of Reflection) — a space where stories and perspectives are held, letting images reflect both the world and the self within it.

We believe an image is not made, but encountered. Photography, to us, is not a record of results — it's a way of capturing something in the process of becoming, as formless and revealing as water and light.

Our visual identity draws from caustics — the shifting light patterns formed when water refracts and focuses light beneath its surface. Born from the meeting of sea and light, caustics mirror our name and our philosophy: images aren't constructed, they're encountered — caught in the very moment they unfold.


海光映所是一個從影像製作出發,逐步發展為以「影像敘事」為核心的創作品牌,拍攝主題橫跨人物、品牌、空間、旅途與自然場域。品牌名稱中的「海」象徵流動、深度與包容;「光」代表感知、時間與真實;「映所」則是一個承載故事與視角的空間——讓影像成為映照世界與內在的媒介。海光映所相信:「影像不是被製造的,而是被遇見的。」影像不只是紀錄結果,而是捕捉「正在發生的狀態」,如同水與光,沒有固定形狀,卻能映照出最深層的存在。


識別設計上以自然現象-焦散紋做為概念,水面波動造成光線折射與聚焦,在水底形成的自然光影圖案。焦散紋為海水與光線相互碰撞之現象,與品牌名稱有異曲同工之妙,此自然景象也象徵

海光映所的理念:畫面並非刻意製造,而是被遇見的,並捕捉正在發生的狀態。

Credit

Designer _ KOMEI LIN

Print _ THE PRINT INSTITUTE 印研所


© 2020-2026 Komei